As creative director for Guitar Center, I created and lead the brand vision for Guitar Center. Managing a team of in-house and agency creatives in delivering on-brand omni-channel campaigns. I assured that brand standards were maintained across all touch points—store signage, digital, magazine, out of house, social and more.

Created style guide for supers, color usage and animated titles.

Projects I’ve worked on for no other reason than for the love of it.

SLINGERLAND: AN AMERICAN ICON, REBORN.

The revival of Slingerland presented a unique opportunity to reintroduce one of America's most iconic drum brands to a new generation of musicians.

As Creative Director, I led the creative vision for the relaunch, overseeing everything from brand identity and visual direction to photography, film, campaigns, and product storytelling.

The challenge was to honor Slingerland's remarkable heritage without relying on nostalgia. We developed a cohesive visual language rooted in American craftsmanship, musical history, and authenticity, connecting the brand's storied past with a contemporary audience.

The result was a comprehensive brand relaunch that celebrated Slingerland's legacy while establishing a clear creative foundation for its future.