As creative director for Guitar Center, I created and lead the brand vision for Guitar Center. Managing a team of in-house and agency creatives in delivering on-brand omni-channel campaigns. I assured that brand standards were maintained across all touch points—store signage, digital, magazine, out of house, social and more.

Created style guide for supers, color usage and animated titles.

Believe is a small group of musicians who gather in Joshua Tree to hold listening parties in a retreat style setting. Good group of people looking to spread some good in the world.

Go to most Farmers’ Markets and you’ll see the traditional hand painted or sewn artwork on totes and sweatshirts. In working with The Original Farmers Market in designing merch my goal was to cut through the noise and create designs that would break the mold. In taking a collage approach to their designs I was borrowing from the past and moving it forward much like T.O.F.M. does.

Creative direction and design for a limited edition run of zines and apparel sold at LA Zine Fest

Art Direction and Graphic Design for Ultimate Ears Holiday campaign.

Projects I’ve worked on for no other reason than for the love of it.

Working in collaboration with Dethkills Collective I led the creative direction and design of the campaign for Conform®. The campaign aligned with Dethkill’s ethos—it ran on all their digital platforms as well as street team activations.

Art direction and design for independent apparel lifestyle brand Captain Z.

Flora is 100% female owned and operated. Working closely with the founder of Flora Landscape to rebrand the company to stand out in a competitive landscape dominated by homogenous branding we took a bold chance to make their branding softer and more approachable which in turn attracted the clients they were looking for, homeowners and businesses looking for a more upscale and refined aesthetic.

Creative direction and graphic design.

Art direction and design for Moss Breaker t-shirts.